Geolocation
Geolocation from an IP address is the process of determining the physical location or geographical coordinates of a device or user based on their IP address.
This is achieved by mapping the IP address to a specific geographic region, such as a country, city, or even a precise latitude and longitude.
Geolocation is commonly used for various purposes, including targeted advertising, content localization, fraud detection, and enhancing user experiences.
It relies on databases and algorithms that associate IP addresses with known geographical locations, but it may not always provide pinpoint accuracy due to factors like VPNs, proxies, or mobile networks.
With Mac2Sell we use it to display the home about the about the current country without the user having to select the
Resources
Maxmind the leader for many years
Downloadable geolocation database for IPv4 and IPv6.